Hot on the heels of the fabulous fashion weeks in New York and London comes London Modest Fashion Week (LMFW), which launches this weekend in the capital.
Now in its second year, LMFW focuses on designers who create with modesty in mind – and much of this is aimed at young Muslim women. It was founded by fashion e-tailer Haute Elan in 2017. Innovative and ground-breaking for the industry, the event creates an international platform for modest designers to showcase their collections on the runway and paves the way for the modest fashion industry’s continued growth.
Diversity is the fashion industry’s new power phrase. High street retailers such as Marks and Spencer and Uniqlo have launched ranges aimed at Muslim women. Models are wearing hijabs on the catwalks. But it’s not just about headwear, a whole range of clothes and accessories will be on show.
There are loads of British modest fashion houses to watch out for at this year’s event, including:
Hafza Studio: The creators of beautiful, intricate silk scarfs, to complement any of your outfits.
Sanzaa: Whose gorgeous fabric pieces are as flexible as they are glamourous – whether worn as a hijab, a vintage head tie, or even accessorising a bag. Their designs showcase that however you choose to dress, you can always feel elegant, fashionable, beautiful, and most of all – individual.
Till We Cover: Which aims to offer an alternative choice of modest wear while promoting social inclusion.
Under-Rapt: Which aims to challenge the ‘stereotypes’ – posing as a platform between religious and cultural values and influential western fashion.
But, of course, clothes are just the outside. What we wear often expresses what’s on the inside, so we need to make sure that’s styled just right too. It’s a holistic approach. Once you’ve fallen in love with some of the LMFW designs, remember you’re always welcome at ODARA’s new Sanctuary and Wellbeing Centre where you can give yourself some love on the inside! Our Centre is a safe, relaxing and soothing women-only space that allows you to unwind and meet other like-minded women. We’re here to ensure that women have the opportunity to grow personally, professionally and socially. To be the best that we can be. To be the happiest that we can be. And let’s face it, feeling confident and content never goes out of fashion.
All images © Respective designers and labels